Implementation

After we have proposed a solution, it is time to carry out the solution. In addition, there are two possibilities, we will carry out all the work or we assist you in any part of the process.

Training:

An international market leader in the field of recruitment from the cloud wanted to double its turnover in three years. Peterson Company was asked to find out how this revenue duplication could be realized. Our evaluation showed that the company's strategy was not clear enough for the sales team. Through training in the field of strategy the organization became strategically effective, thus the growth ambitions which they have achieved in those three years.

Consultancy:

An international upcoming IT organization needed to analyze the effectiveness of the commercial organizations in a number of European countries. Based on the results it hoped to be able to further expand the strength of the organization and to identify bottlenecks and resolve them. Peterson Company was asked how efforts could be optimized and what could be improved fro greater turnover. After the "way of work", goals and deliverables were formulated we started on the project. Within three weeks, more than 40 business professionals tested with both online and "face to face" interviews. The data obtained were processed in a period of one week and two weeks later presented to the board. The recommendations were employed. After implementation of the recommendations the customer could report a few weeks ago that they now had the "best ever" quarters. The outlook for 2014 - 2015 is very good.

Once the problem is identified, the diagnosis is made, the solution has been reached and executed, we do not quit. We monitor whether your goal is reached.

"We use the sales assessments and consultancy of Peterson Company in the different companies in which I am involved. This led to much more efficiency in qualification and more effectiveness in coaching sales professionals. A great added value.
Ronald Wissink
Managing Partner at Value Creation and Company.
Venture Capital Investors in Technology companies. 
Peterson Company, highly recommended
Great assessment, great approach and excellent results. Highly recommended!"

Reference Story NetIQ

"Who is NetIQ? NetIQ is a global enterprise software company and the market leader in Identity- and Access Management solutions. NetIQ is one of the three Business Units of The Attachmate Group. 
What was the Assignment? To support NetIQ EMEA leadership in growing their business. To build a high-performance sales force with the right people in the right sales- and sales management seats. To evaluate how much more effective the sales teams could become and what it would take to realize that.
What was the Approach? Peterson Company started by conducting an evaluation of the growth potential of the sales teams to get the answers needed: How much better can the sales teams become? Based on the data and answers acquired,  NetIQ management was better able to confidently make the necessary changes in building winning sales teams. Next step was developing the EMEA Sales Management team to the next level using a unique sales management training approach. Goal was to grow the impact of sales management on the sales teams. Subsequently, Peterson Company assisted in selecting the right sales people to strengthen the sales teams where needed. The on-boarding of these new sales people is being executed using Peterson Companies expertise and best practices. Goal is to ensure the quickest and most effective ramp-up possible, resulting in a successful contribution to the revenue growth of the company.   
What was the Result? NetIQ was able to establish an over performing sales organization and has been meeting and exceeding its growth aspirations. The existing sales people with the largest growth potential were able to show a significant growth in their performance. One became # 1 salesperson of the year in EMEA. All newly hired sales people that were selected using Peterson Companies’ methodology have met and exceeded their targets in their first year, thereby qualifying for the companies’ Overachievers Club. One particular sales person has been awarded Rookie of the Year."

- Tom Musters, VP Sales EMEA, NetIQ - Attachmate Group