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Book of the Month
  • How to Master the Art of Selling
    How to Master the Art of Selling
    by Tom Hopkins

What we do

We are specialists in sales development and management. Peterson Company is directed at improving the performance of human resources in organisations. We evaluate, consult, coach and train sales professionals and managers at all levels. Using state of the art techniques and tools we achieve concrete and measurable results. Next to it Peterson Company offers complete Work-Life Balance programmes for managers and staff. These programmes are aimed at finding a good mix between work and private life and a t the same time increasing professional effectiveness.

And who we are

Peterson Company was set up in 1993 by Robert Peterson, a management and sales trainer with experience in many fields of economy. Since 1985 Robert Peterson is working as a consultant specialising in optimising of sales and management performance of companies and

organisations. In the course of these years he has accumulated the knowledge and experience from inside the country as well as from abroad which have proved its value to the clients of Peterson Company.


Since the establishment of Peterson Company Robert Peterson have worked on his own training concept. Objective: to increase the effectiveness and performance of sales professionals and management. And the task was performed with abundance. In 1999 under the name of The Navigator © Robert Peterson has introduced his own method to the Dutch training market. In the mean time The Navigator © has proved its success. More and more organisations know how to find their way to Peterson Company.